The
history of music has many heroes. Many are known, and many
will never be known. Sure, Elvis Presley, The Beatles, Frank
Sinatra, U2 and Madonna will at no time soon lose their name
recognition. They are part of our lives and long after everyone
reading this is long gone, they will be part of our histories.
But how exactly is this legacy determined? Well, in our modern
times with Internet file sharing making celebrities out of
bands that would never get airplay, the longevity (and alternatively,
the disposability) of these acts remains to be seen. But up
until the late 1990s there was only one option available to
the majority of music listeners – the radio. They were
the pushers who fed rock and roll junkies what they needed
day in and day out. They were the biggest heroes of them all.
And Radio Revolution tells their story.
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Michael
McNamara’s Radio Revolution: The Rise and Fall
of the Big 8 exclusively focuses on CKLW a.k.a. “The
Big 8”, a Canadian radio station out of Windsor, Ontario,
and its on-air personalities. There were other stations at
the time for sure, but few that had the luxury of being directly
adjacent to Detroit, the birthplace of the Motown music scene.
Fewer still were the stations that had a broadcasting power
of 50,000 watts. They were capable of reaching most of North
America and therefore of making new acts household names almost
overnight. The stories shared here are of no small importance.
The minds behind the station have more personality than even
the most outlandish of shock jocks and DJs of today. There’s
Rosalie Trombly, arguably the most important Music Director
in the entire history of radio. Rosalie had carte blanche over CKLW’s entire music library and made and broke
new artists every day before you finished your Corn Flakes.
Bob Seger even wrote a song about her which,
naturally, she never allowed to be aired. She is the force
that convinced Elton John to release “Bennie and the
Jets” as a single. Who can deny such influence? Then
there was the 20-20 News Team, which had a diverse group of
personalities themselves. They shouted headlines such as,
“A heavy handed hitchhiker tipped with a trigger and
paid his bill in bullets” 20 minutes before and 20 minutes
after every hour. Of course, the grim realities of Detroit
in the late 1960s and early 1970s offered material ripe forthe picking and fueled the cynicism, sarcasm and dark humor
the disc jockeys all shared. But there is no doubt that even
today there are few stations that would allow this blunt type
delivery on the air. It certainly set them apart from any
competition.
If the stories of the staff don’t convince you of the
importance of The Big 8, the music celebrities certainly should.
Included on this documentary are anecdotes and stories from
major stars that owe it all to CKLW. Among them, Alice Cooper
talks about the first time he heard “I’m Eighteen”
broadcast on live air. Kiss owes it all to Rosalie’s
daughter Diane, who begged her mother to get “Beth”
played on the radio. They presented her with the gold record
in appreciation. Jack Richardson, The Guess Who’s producer,
explains how the band sold more records in the Detroit area
than the entire country of Canada. It was the station's integration
of the Motown
sound to airwaves with the broadcast power to spread the music
well outside of Detroit area that began getting “black
music” accepted on an international level. This could
have been the biggest and most important contribution the
station offered North America and this is where the historical
importance comes into play. Ed Sullivan, it seems, wasn’t
the only acolyte who paved the way for musical acceptance.
Presentation
Radio Revolution is
presented in a non-anamorphic Academy standard aspect ratio
which, I imagine, is how it was initially presented. It is
perfect for cable broadcast; in fact it rivals most produced-for-television
documentaries. The editing is crisp and entertaining with
a great soundtrack of the era’s music and the 2.0 stereo
soundtrack recording is crisp throughout. Documentaries aren’t
exactly demo material for the DVD format, but this soundtrack
and presentation does the source material justice.
Extras
Recently I wrote a review of
another short documentary, Heavy
Metal Parking Lot. That was a short film with hours of
extras. Radio Revolution is a better package
because it doesn’t have any junk. What you do get is
roughly 60 minutes of extra content that wasn’t used
in the film. I can’t understand why. Unless they were
forced to stick to a 90-minute program (including commercials)
there was absolutely no reason to remove this material. Essentially
it is like getting another complete feature – two complete
documentaries for the price of one.
In addition
to the awesome “alternate documentary” there are
several art galleries showing memorabilia, such as
the station’s print ads and sound bites that the station
used to air. The sound bites were awesome to listen to.
Finally,
there are trailers for some other releases: Meet the
Sumdees, which appears at first glance to be inane, Shrines and Homemade Holy Places, which looks
like it could be the most awesome travelogue ever, and The
Cockroach That Ate Cincinnati, which looks fucking
mind-bogglingly awesome.)
And
Now Some Parting Words…
I’ve always been a fan of music – different stars,
different genres and different eras. Music, even when I don’t
enjoy it on a personal level, interests me on a conceptual
level. I listen to damn near everything and am usually curious
for more. As someone that resides far outside CKLW’s
once-immense broadcasting radius, and a generation removed,
I had no problem whatsoever following along with the documentary
during its all-too-short runtime. Therefore, for anyone who
even has a passing interest in music history or just loves
a damn good documentary, I can’t fathom a reason not
to recommend them this awesome DVD. Radio Revolution is truly rewarding in every way that documentaries should
aspire to. Not because it is the most objective, but because
it makes damn sure that at least some of those faceless heroes
of music are known.
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